Doja Cat has sparked a viral moment after mocking Sydney Sweeney’s new American Eagle campaign, adding fuel to a growing wave of criticism surrounding the ad.
In a TikTok video, Doja used an exaggerated Southern accent to imitate Sweeney’s delivery from the commercial, where the Euphoria star says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color… my jeans are blue.” What was meant to be a playful pun didn’t sit well with many, and Doja’s parody highlighted how absurd some viewers found it.
The ad quickly came under fire online, with users accusing American Eagle of pushing outdated and harmful beauty ideals by spotlighting Sweeney’s blue eyes and blonde hair. Some even went so far as to draw comparisons to propaganda promoting selective traits—criticizing the message as tone-deaf in today’s cultural climate.
Doja’s post only amplified the backlash. Her sarcastic tone struck a chord with viewers who were already questioning the campaign’s direction and messaging. While some defended the ad as harmless wordplay, others found it to be a careless attempt at blending science, fashion, and identity.
American Eagle initially promoted several clips featuring Sweeney across social media, but the specific “blue genes” spot has since been taken down. Neither the brand nor Sweeney has publicly responded to the controversy, despite the growing discourse.
Billboard has reached out to both parties for comment, but as of now, the silence continues. Meanwhile, the internet keeps the conversation going—thanks in part to Doja Cat’s viral takedown.